While a lot of emphasis is placed on site layout, keyword matching and word frequency in terms of site optimization for search engines, little attention is paid to the role content has to play in those rankings. The fact of the matter is that the content of your webpage can have a far greater role to play than almost any other factor, owing to its large bulk and the many opportunities it presents for site optimization, if utilized correctly.
How To Use Content For Effective Site Optimization
Keep Your Content Thorough
Recent SEO trends show that websites having a greater number of words on their page roughly 1000 or more are likely to rank higher than web pages designed as magazines or brochures with fewer words per article. As a result, it helps to have longer blocks of content throughout your page.
Keep Your Content Relevant
Ultimately, rankings are based on relevance of web pages to searched keywords. While many factors may influence or alter those rankings, it all comes down to the same thing relevance. Make sure your content reflects what your web page is centred on and aim to enhance its relevancy by using the right keywords. Alter these keywords to increase the chance of a matched search word, but it is important to do so intelligently.
Readers can easily distinguish between generated keywords and genuine matches, and nowadays so can search engines. This might affect your rankings negatively rather than positively, so it’s important to keep the keywords thorough but relevant.
Divide Your Content Across The Page
Search engines do more than just match keywords and gauge their frequency. Thanks to new features made available by HTML 5, search engines can now decide whether those keywords appear throughout the page, in one particular article, in borders and headers or embedded into the background of the page. As a result, one must make sure the relevant keyword appears across the page in roughly regular intervals, embedded in text rather than just filled in the background.
In fact, dividing the keyword can also help. For example, instead of using ‘Search Engine Optimization‘ using ‘Engine Optimization’ in some locations and ‘Search Engines’ in others will give more authenticity to your web page, and give higher relevance in term of search results.
Make Sure Your Content Has Substance
Of course the one thing to remember above all is that traffic to your website does not guarantee profits. It is only when those visitors follow useful links or make purchases that your website gets profits and while search engines might be easily fooled, visitors are not. Your content should not just be a set of keywords joined together but rather should have useful and relevant information that can give something of value to your visitors.
In fact, even search engines can now gauge how useful the content of a webpage is by following back links and seeing how long visitors stay on the page, which adds to the relevance and ranking of a page. So, the role of content is very important indeed!